@d72d5211 I’ve got a fair bit of stuff in my Google account. (About 200 GB worth of photos and docs)

The inertia is real!

I did actually play around with nextcloud recently but couldn’t for the life of me get it to even import my photos from Google drive. 

Plus, the cost would be quite high compared to Google, once you factor in the cost for backups. 

So unfortunately I have for now abandoned it again 😔 

 @d72d5211 
For the very reasons you highlight, I’ve recently been making steps along the self hosting route, and its really hard work. I too have tried NextCloud, which appeared to provide a comprehensive solution to many of the services that I wanted to “liberate”, however the basic out-of-the-box experience is quite restricted and without the extensive time & knowledge necessary I failed to configure a complete and secure system so I had to abandon the project. 

 @d72d5211 if I self hosted using my in house server I would likely run out of bandwidth on my rural broadband link, esp if what I was hosting got popular. I'd have to at least pay for a fixed ip address, not sure if those are still pricey.
So what I do is run syncthing which does peer to peer over my local wifi, syncing key dirs across my devices. It doesn't help w email etc but it gets me off using GDrive when all I want is sync. Doesn't work when I'm out either but not a real problem. 

 @d72d5211 The time and energy bit is not trivial though. 

 @d72d5211 
> Having control over my own data means a lot to me and I'm surprised others aren't motivated by that. Their trust of corporations is... ill advised

I wrote a short story about this a few years ago, called 'Thoughtbill':

https://strypey.dreamwidth.org/1120.html

#DataSovereignty