Oddbean

A, B, or C - which is most welcoming, and least scary for someone looking to learn about nostr? #asknostr https://image.nostr.build/a894bcb05fd4bcb9ee0cea837071f3f5df290168a0b22681c8efcee1fe05b602.jpg https://image.nostr.build/639550878d41c05d94280d92351b701a1a4b42a9f7e2ae971631d1add43b4787.jpg https://image.nostr.build/66596d683483648fd29131afde45010f5b9b1d19fab4768ef61c1bb63e190bcd.jpg

To truly #grownostr and onboard the next wave of users, we not only need the tools, but we need proper marketing and visuals too. It's all part of the onboarding package to not only offer them the tools, but to make it visually pleasing too, enhancing their user experience. Most people won't stick around just because they're being told that they're early and the experience will get better and improve over time. nostr:nevent1qqsv40nkgt75x8dav9wekxyavvx3q5axyzqxdlwuq3sanh4hatx8vvgpzdmhxue69uhhwmm59e6hg7r09ehkuef0qgspw5udc2nzw6wsj3plrrphe0343744h0ucz9e4g248chl3w8kh03qrqsqqqqqpf58lye

When I talk about Nostr to people who know nothing about it they are excited that you can: - own your social graph and take it with you - your feed is only who you follow, not ads or other recommendations. The ability to curate is key For people who take the plunge and join the biggest complaint is: - lack of diverse content. Even people who own Bitcoin are sick of hearing about it all the time. - - Paired with 2 above, new users bail almost instantly bc they don’t see content that is relevant to their interests. - in market research and also from user research people see Twitter-like apps as a great way to get news. On Nostr they don’t see the news they are looking for. This is not always mainstream news it can be specific to a topic or region. On Nostr most of the news is RSS feeds that often overwhelm a timeline making it difficult to see other content. - - to solve the above problem Nos created a news relay news.nos.social that only select journalists can post to. We have plans to update it in the next couple of weeks to add more news outlets and journalists. NOTE: anyone can read from this relay.

Thanks for writing this linda… I think this feedback is relevant to a lot of peoples experience. The RSS feeds for example are an absolute mess because your timeline essentially becomes that RSS feed. Maybe a separate news like feed for RSS handlers would be awesome way to solve this.

GitHub to me is a signal that this is for the tech geeks. I don’t know anything about programming. How about adding a sub page like “Tell me more about the tech stuff”? Keep it simple in the first page.

Really? If I see spam/low quality/ poorly executed or designed landing page I close a mobile page right away. @fiatjaf is the last desktop user remaining anyway, and he knows mobile rules over desktop

1) Remove all instances of keyword “decentralization”. This is used by the VC funded crypto scammers at farcaster 2) “what is njump” - people feel that njump dot me is a virus website. There should be a clear explanation as one of first things seen if folk have the courage to open a njump link. E.g. “njump previews notes published on nostr” as a sub header 3) for the love of my eyes, please improve the contrast - light grey on white; grey on grey is difficult to see for me and others (I am not a boomer, and I struggle with low contrast designs across nostr and beyond). Ideally black font - white background 4) in discussion with @franzap I’ve come to appreciate the term own. “Own your identity”. “Take your friends with you” (your implies ownership of this relationship) 5) per convo with @Alex Gleason @Alex Gleason 🐍🚬 current optics are there is free speech on twitter. Yes nostr has this, unlike twitter. That said nostr positioning should focus on nostr strength on taking your identity, friends, content with you in *hundreds/thousands* of nostr apps. This is a unique experience. See @Linda findings nostr:note1mrdgqx93vc8nv465e853nvex5qvkzassrysq4effd68kaxdc8wys64f57c

1) Tendentially I agree, “decentralization” is only a tool to achieve resistance to censorship. 2) This make no sense to me, what people think that? There are dozens of “strange” extensions used daily (.io, .ly, .lol. etc). 3) Actually you are right, something has changed, the light version as a poor contrast. 4) "Take your friends with you" make sense, but it's not much business oriented. Maybe "take your social network with you". 5) The page explain just that, doesn't?

2) I perpetually receive the njump dot me looks like a virus link from non-nostr friends I have shared the njump link with. They are afraid to open the link 5) I dont see it explained as one of the first things in the screenshot you shared. If anything, the two visible paragraphs are a somewhat vague sounding problem statement. I am looking for the answer to “What is the benefit/benefits? “ in the first few lines.

2) Would be interesting to know how tech savvy are these people are and how much they trust you :D since usually you should check the link source to initially evaluate the potentially risk of a link. Btw, no links are virus if you don't deeply interact with the page (download and isntall something). Finally, we are talking about the homepage here, not an internal link with the “strange” url. 5) I didn't say this is explained in the screenshot, I said it's on the page, and I said I think users are inclined to scroll on mobile. Of course the first view has to send a strong signal, and since different people are sensitive to different messages, Njump has an animation that alternates between various phrases that can “hit” the target audience.

There are several strenghts, censoriship resistance is the first one declared in the fiatjaf presentation and currently present in the main repo. I agree that for the vast majority, the portability of the social graph is a more attractive value. In fact, it is explained in the "You own your audience" paragraph.

I would not focus immediately on the negative. State how awesome nostr is Then below use questions such as "have you ever had x/ig/tiktok removed a comment you made?" (Or any similar questions any normie can relate to)...and then present the nostr solution more fleshed out

It conveys mixed emotions to me. Maybe "Digital Freedom" instead of "Freedom at risk" ...or something that matches the happiness of the intro? Maybe consider some trimming on the forward. Dropping a few adjectives & breaking it into a couple sentences would make it a little easier to follow.

Neither. Just this. https://image.nostr.build/4f147247ade8b0fe272c24f6d4da4b3ecda869e8c9897da85f477e9328ab3f66.jpg This https://image.nostr.build/bc3b849eb73c2fbd0b43beca62cb184fcb5c7f79f18fb5a8384f74ab9e872529.jpg and this https://image.nostr.build/36f927eaa073025768463078262efc0b43f3cf40401bd0cf96d87f391481dcb5.jpg

C makes nostr look most like „the one special & serious thing“ i like that one. The target group is almost everyone.. The need for nostr can be viewed from different perspectives At this stage it may be more appealing when it looks like it’s made by a smaller number of people, what it actually is, with the wish to be supported to fight for decentralization. It’s a call to create & to build together, an invitation for a new way to communicate with the wide world. More familiar, for those who are willing to participate to make the thing roll 🙌🏼 ₿ is very appealing for that. I think A may be more welcoming for subject or technical based information about nostr! If anyone would like to add something, let me hear! :)

> he need for nostr can be viewed from different perspectives At this stage it may be more appealing when it looks like it’s made by a smaller number of people, what it actually is, with the wish to be supported to fight for decentralization. It’s a call to create & to build together, an invitation for a new way to communicate with the wide world Hmm. An idea popped from @franny perspective @dtonon @fiatjaf @Linda What if there were a website “nostr is for ______ “ where the home page cycles between apps, profile pictures of the developers, and a few users + quotes + PFPs (similar to the njump.me landing page intro animation) https://image.nostr.build/b4bc7800d48df515e04538bde0ef3aedcaa2713030d38ec344dabb535e72e3b5.png View 1/n “Nostr is for freedom maximalists” Jb55 PFP creator of Damus app Enthusiastic damus supporter #1 PFP + quote “I love zaps” View 2/n “Nostr is for anarchists” Rabble PFP + Nos app Enthusiastic Nos supporter #1 PFP + quote “I love my moderated community” View 3/n “Nostr is for musician” Mike PFP + Tunestr app + enthusiastic mysician “value for value on nostr lets me escape from the app” etc As opposed to a vague and broad protocol description, there are now concrete examples of real apps from real devs solving problems for real customers. There is one nostr. There are many apps, devs, and customers. cc @elidy

exactly ! i was afraid for a moment that i was the only one preferring B 😀 it feels the most warmly welcoming to me and least coldly corporate, and tells immediately what it can be used for right now i mean it's absolutely great that you can potentially build decentralized eBay and robot swarms and whatnot on it, but a new internet protocol is so a-specific the only thing i'm really missing there is something that screams "nostr" branding like a ostrich logo in A

I see all 3 as having a target audience. Which I recommended, would depend on who I was talking to about it. I dont know if I would add the ostrich or not 😅 It's very calming as it is... maybe transparent on the background? Lol

B for a general audience. I’d even rewrite to “a new way to be social online (and more!) “protocol” is a scary tech word. Also FB and X aren’t thought of as protocols by the folks who use them so IMO only a tech would want to know that at this point.