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 2) I perpetually receive the njump dot me looks like a virus link from non-nostr friends I have shared the njump link with. They are afraid to open the link

5) I dont see it explained as one of the first things in the screenshot you shared. If anything, the two visible paragraphs are a somewhat vague sounding problem statement. 

I am looking for the answer to “What is the benefit/benefits? “ in the first few lines. 
 2) Would be interesting to know how tech savvy are these people are and how much they trust you :D since usually you should check the link source to initially evaluate the potentially risk of a link. Btw, no links are virus if you don't deeply interact with the page (download and isntall something).
Finally, we are talking about the homepage here, not an internal link with the “strange” url.

5) I didn't say this is explained in the screenshot, I said it's on the page, and I said I think users are inclined to scroll on mobile. Of course the first view has to send a strong signal, and since different people are sensitive to different messages, Njump has an animation that alternates between various phrases that can “hit” the target audience. 
 Fair. I dont think I’ve ever shared stand-alone njump dot me link to non-nostr folk. Usually it is njump / neventID123etc.