1) Tendentially I agree, “decentralization” is only a tool to achieve resistance to censorship.

2) This make no sense to me, what people think that? There are dozens of “strange” extensions used daily (.io, .ly, .lol. etc).

3) Actually you are right, something has changed, the light version as a poor contrast.

4) "Take your friends with you" make sense, but it's not much business oriented. Maybe "take your social network with you".

5) The page explain just that, doesn't?