Oddbean

1) Remove all instances of keyword “decentralization”. This is used by the VC funded crypto scammers at farcaster 2) “what is njump” - people feel that njump dot me is a virus website. There should be a clear explanation as one of first things seen if folk have the courage to open a njump link. E.g. “njump previews notes published on nostr” as a sub header 3) for the love of my eyes, please improve the contrast - light grey on white; grey on grey is difficult to see for me and others (I am not a boomer, and I struggle with low contrast designs across nostr and beyond). Ideally black font - white background 4) in discussion with @franzap I’ve come to appreciate the term own. “Own your identity”. “Take your friends with you” (your implies ownership of this relationship) 5) per convo with @Alex Gleason @Alex Gleason 🐍🚬 current optics are there is free speech on twitter. Yes nostr has this, unlike twitter. That said nostr positioning should focus on nostr strength on taking your identity, friends, content with you in *hundreds/thousands* of nostr apps. This is a unique experience. See @Linda findings nostr:note1mrdgqx93vc8nv465e853nvex5qvkzassrysq4effd68kaxdc8wys64f57c

1) Tendentially I agree, “decentralization” is only a tool to achieve resistance to censorship. 2) This make no sense to me, what people think that? There are dozens of “strange” extensions used daily (.io, .ly, .lol. etc). 3) Actually you are right, something has changed, the light version as a poor contrast. 4) "Take your friends with you" make sense, but it's not much business oriented. Maybe "take your social network with you". 5) The page explain just that, doesn't?

2) I perpetually receive the njump dot me looks like a virus link from non-nostr friends I have shared the njump link with. They are afraid to open the link 5) I dont see it explained as one of the first things in the screenshot you shared. If anything, the two visible paragraphs are a somewhat vague sounding problem statement. I am looking for the answer to “What is the benefit/benefits? “ in the first few lines.

2) Would be interesting to know how tech savvy are these people are and how much they trust you :D since usually you should check the link source to initially evaluate the potentially risk of a link. Btw, no links are virus if you don't deeply interact with the page (download and isntall something). Finally, we are talking about the homepage here, not an internal link with the “strange” url. 5) I didn't say this is explained in the screenshot, I said it's on the page, and I said I think users are inclined to scroll on mobile. Of course the first view has to send a strong signal, and since different people are sensitive to different messages, Njump has an animation that alternates between various phrases that can “hit” the target audience.

There are several strenghts, censoriship resistance is the first one declared in the fiatjaf presentation and currently present in the main repo. I agree that for the vast majority, the portability of the social graph is a more attractive value. In fact, it is explained in the "You own your audience" paragraph.

I would not focus immediately on the negative. State how awesome nostr is Then below use questions such as "have you ever had x/ig/tiktok removed a comment you made?" (Or any similar questions any normie can relate to)...and then present the nostr solution more fleshed out

It conveys mixed emotions to me. Maybe "Digital Freedom" instead of "Freedom at risk" ...or something that matches the happiness of the intro? Maybe consider some trimming on the forward. Dropping a few adjectives & breaking it into a couple sentences would make it a little easier to follow.