Saw someone on the train signing up for Mullvad today. https://image.nostr.build/b808ffc8fd2e4fae2b76af42d51d10922334b36369b41b533a506e920bbfab5b.jpg
There's no signup
needs URL as a CTA, as QR codes can be taped over etc
The brand is the signup. Unique logo Fun logo Unique name Consistent brand aesthetics Consistent freedom and privacy messaging
my parents for example would not know what this is for plumbing maybe? mullvad says nothing, nor does the VPN part of it and the image also but as it's most likely part of a bigger campaign with a tv ads + youtube ads, then the story comes together
Do you think your parents are Mullvad’s target customers? NYC MTA subway have “free wifi”. With everyone beaming wifi, and bluetooth everywhere, I’m pretty sure ad agencies can see who exactly interacted with subway ads.
yeah, was the thing i was pondering on after clicking post demographics and targeting i'm not sure
Curiosity is also powerful marketing. Guarantee people who saw that and didn’t know what it was would simply google it on their phones.
i think you overestimate people's curiosity or maybe i'm a doomer
Mullvad is a for profit co. Doubt they would be spending $ to compete with BigCo consumer retail cos in pricy NYC unless there were returns. This is a strong signal to privacy and freedom texh cos that there is demand to counter the gulag tech status quo.
“If we are seen, you won’t be - our marketing approach” https://mullvad.net/en/blog/2021/1/5/if-we-are-seen-you-wont-be-our-marketing-approach
You generate an account number.
Do you also "sign up" for a bitcoin wallet when you generate a seed? Not worth it to enter a discussion if random bits are created or discovered, my point is that traditionally the term "signup" is loaded and suggests providing PII such an email.
So adverts are good when convenient eh? 😏
Adverts are good when they’re not invasive 😅
wen nostr advertisement?
Never heard of Mullad VPN. Are they good? Better than nord?
Nord VPN logs your data. Nord VPN has a maximum number of devices that can be used in parallel. This is not possible without recording and saving the session. Take a look at the provider “Perfect Privacy”.
I may just have to switch over.
Every provider that has a maximum number of devices, logs the data. perfect privacy has RAM based servers that completely reset when unplugged. There have also been a number of cases where the police wanted user data and nothing could be given out except email and payment information. But the police have that anyway when they approach the provider.
Sounds like you should have been mindful of your own damn bidness.
Not my problem if they didn’t have a privacy screen cover.