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 Do you think your parents are Mullvad’s target customers?

NYC MTA subway have “free wifi”. 

With everyone beaming wifi, and bluetooth everywhere, I’m pretty sure ad agencies can see who exactly interacted with subway ads. 
 yeah, was the thing i was pondering on after clicking post

demographics and targeting

i'm not sure 
 Curiosity is also powerful marketing. Guarantee people who saw that and didn’t know what it was would simply google it on their phones. 
 i think you overestimate people's curiosity

or maybe i'm a doomer 
 Mullvad is a for profit co. Doubt they would be spending $ to compete with BigCo consumer retail cos in pricy NYC unless there were returns.

This is a strong signal to privacy and freedom texh cos that there is demand to counter the gulag tech status quo. 
 “If we are seen, you won’t be - our marketing approach”

https://mullvad.net/en/blog/2021/1/5/if-we-are-seen-you-wont-be-our-marketing-approach 
 That’s interesting…