Oddbean new post about login | logout Curiosity is also powerful marketing. Guarantee people who saw that and didn’t know what it was would simply google it on their phones.
i think you overestimate people's curiosity or maybe i'm a doomer
Mullvad is a for profit co. Doubt they would be spending $ to compete with BigCo consumer retail cos in pricy NYC unless there were returns. This is a strong signal to privacy and freedom texh cos that there is demand to counter the gulag tech status quo.
“If we are seen, you won’t be - our marketing approach” https://mullvad.net/en/blog/2021/1/5/if-we-are-seen-you-wont-be-our-marketing-approach