Mullvad is a for profit co. Doubt they would be spending $ to compete with BigCo consumer retail cos in pricy NYC unless there were returns.

This is a strong signal to privacy and freedom texh cos that there is demand to counter the gulag tech status quo. 

 “If we are seen, you won’t be - our marketing approach”

https://mullvad.net/en/blog/2021/1/5/if-we-are-seen-you-wont-be-our-marketing-approach 

 @vrod 

 That’s interesting…