Oddbean

I just think the next step is clients marketing themselves, not nostr. Just saying nostr doesn't really inform anyone of where to go. From the users point of view they are looking for a new client, not a protocol. Although in nostrs case each new client user is equally a new protocol user :)

I don't think this makes sense. Separate clients by themselves cannot offer a compelling alternative. Hiding the protocol from usets is a losing move. If a client tries to compete in the market as if it was a proprietary platform, and if any succeed it will be by capturing and breaking the network.

Bluesky was compelling enough for a Million Brazilians to sign up. I wasn't thinking in terms of "hiding" the protocol. More in terms of: "Join Damus/Amethyst, it's a great alternative to twitter that can't get banned because we use the nostr protocol." Whatever outreach / marketing, i think is more effective it it contains a direct pointer to a client. Because non techies don't want the extra complexity of going 1. nostr 2. *find a client among many 3. register on one of those clients *there's research that says that to many options lead to indecision.

btw. I think nostr is strong enough in the long run. Things will sort themselves out. We got this nostr:nprofile1qqsrhuxx8l9ex335q7he0f09aej04zpazpl0ne2cgukyawd24mayt8gprfmhxue69uhhq7tjv9kkjepwve5kzar2v9nzucm0d5hszxmhwden5te0wfjkccte9emk2um5v4exucn5vvhxxmmd9us2xuyp :)

I have been writing in bits and pieces. Although not many people are receptive. Also - still trying to wrap my head around the various ideas. That said, the specific idea I was referring to in the note above was for some sort of Nostr “builder’s council” where various Nostr businesses come to together & pool some money to fund some co-marketing initiatives that they may not be able to afford on their own, but could do together.

I see. That could be bad, but could also be good. But what would be these marketing initiatives concretely? It might be easier to get support for specific plans limited in scope than for a generic lifelong organization.

Deciding on them is the hard part. That’s why I’m thinking of it as “builders” and as a council. Builders actually have skin in the game. They’re invested in the success of both their business and the protocol. And a ‘council’ is the best name I can come up with for an informal, unofficial kind of group of these businesses who try to workshop some of these ideas

One of the problems with marketing and nostr as I see is that to market you need to highlight features. Features to the end user shouldn't be based on protocol, censorship resistance (OK maybe this is important for the edge users), relay function, social apps beyond social media etc. Just on social media, the end user cares about how they have a mobile and desktop app, whether their friends are on it, whether they can downvote to see less of the topic, deleting posts, finding friends, bookmarking, new content etc. I know some of these features exist in some clients. But there isn't consistency (nor do you really want it as that's the feature on nostr). But you its hard to market to an end user as I see without a consistent set of features amongst clients (ie if you download damus you can do x but on iris you can't). Beyond that, as we know nostr is much more than social media. So marketing could get easier for nostr as the ecosystem of apps grows. Ie it is essentially a decentralised single sign on for many apps. Personally i think an 'app store' which is a directory of PWA's could help discovery of the ecosystem and give people a familiar interface for entering the ecosysten. Think https://appsco.pe/ for nostr. I'm.happy to work with someone on this idea and fund it.

What you said at the end makes a lot of sense. There’s other benefits of Nostr (way more important than just features) which we can build narratives on. And that’s really what I’m calling attention to. The way we’re talking about Nostr right now, might not be the right angle. Of course, it will evolve and we’ll find a better way - but only if someone starts that conversation. That’s my whole point.

Let's put this on a billboard in front of the Brazilian tourism board HQ. nostr:nevent1qqstf2rl8eyy28z3pxqr7y55tuyr0q0r0sjh9w0w9m0uahqgw7we9hgpzemhxue69uhkummnw3ezuerpw3sju6rpw4ej7q3qnjst6azswskk5gp3ns8r6nr8nj0qg65acu8gaa2u9yz7yszjxs9sxpqqqqqqzwcuqhj No, but seriously I think there could be fairly cheap, effective marketing campaigns. Sponsorship of small cultural events and video channels already aligned with nostr and have presence here. Eg. Meshtastic community and permaculture spring to mind. These 'niche' interests which actually do pretty big viewership numbers. Maybe a sponsored segment on Jay Dyer's youribe, he already seems to get t-shirts from lightningstore thing lol