Bluesky was compelling enough for a Million Brazilians to sign up.

I wasn't thinking in terms of "hiding" the protocol. More in terms of: "Join Damus/Amethyst, it's a great alternative to twitter that can't get banned because we use the nostr protocol."

Whatever outreach / marketing, i think is more effective it it contains a direct pointer to a client. Because non techies don't want the extra complexity of going
1. nostr
2. *find a client among many
3. register on one of those clients

*there's research that says that to many options lead to indecision.