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 I have been writing in bits and pieces. Although not many people are receptive. Also - still trying to wrap my head around the various ideas. 

That said, the specific idea I was referring to in the note above was for some sort of Nostr “builder’s council” where various Nostr businesses come to together & pool some money to fund some co-marketing initiatives that they may not be able to afford on their own, but could do together. 
 I see. That could be bad, but could also be good. But what would be these marketing initiatives concretely? It might be easier to get support for specific plans limited in scope than for a generic lifelong organization. 
 Deciding on them is the hard part. That’s why I’m thinking of it as “builders” and as a council.

Builders actually have skin in the game. They’re invested in the success of both their business and the protocol.

And a ‘council’ is the best name I can come up with for an informal, unofficial kind of group of these businesses who try to workshop some of these ideas 
 One of the problems with marketing and nostr as I see  is that to market you need to highlight features. 

Features to the end user shouldn't be based on protocol, censorship resistance (OK maybe this is important for the edge users), relay function, social apps beyond social media etc. 

Just on social media, the end user cares about how they have a mobile and desktop app, whether their friends are on it, whether they can downvote to see less of the topic, deleting posts, finding friends, bookmarking, new content etc. I know some of these features exist in some clients. But there isn't consistency (nor do you really want it as that's the feature on nostr). But you its hard to market to an end user as I see without a consistent set of features amongst clients (ie if you download damus you can do x but on iris you can't). 

Beyond that, as we know nostr is much more than social media. So marketing could get easier for nostr as the ecosystem of apps grows. Ie it is essentially a decentralised single sign on for many apps. Personally i think an 'app store' which is a directory of PWA's could help discovery of the ecosystem and give people a familiar interface for entering the ecosysten. Think https://appsco.pe/ for nostr. 

I'm.happy to work with someone on this idea and fund it. 


 
 What you said at the end makes a lot of sense. There’s other benefits of Nostr (way more important than just features) which we can build narratives on.

And that’s really what I’m calling attention to.

The way we’re talking about Nostr right now, might not be the right angle. Of course, it will evolve and we’ll find a better way - but only if someone starts that conversation.

That’s my whole point.