Oddbean new post about login | logout My final exam is next week for UX Design, already passed my final project 🙏 Need to go all in on UX and to keep innovating for years to come. So easy to get distracted in other pursuits sometimes though, I don’t know why
Congrats on the passing project! UX (in my opinion) is the foundation of building anything. I tend to look at it this way: how can I never lose (this/a) customer again? That usually means putting myself in their shoes, actually walking and talking with them, have them experience “the thing” and give feedback. Push them to give gnarly feedback… Because when you solve for that 👆you are one step closer to wowing then. WHICH brings me to… Most UX is centered around “more” when what we need to center around is “closer” If we help clients and customers and users (etc) move closer to what THEY want…then it will be way easier to move closer to what we want (as the #business owner and #leader ) The caveat being: most innovation is stifled when too much emphasis is placed on what the customer wants; because most of the time they don’t actually know what that is or how to communicate it effectively. This is why Steve Jobs famously built in a vacuum. Pure innovation comes from the gaps between dots. While Microsoft and Nokia and Palm and Blackberry were trying to give customers what they wanted…Apple said “forget what they want…let’s give them what they don’t even know they need!” And boom the iPhone was born… (👆all centered around UX) 😎
Congrats on the passing project! UX (in my opinion) is the foundation of building anything. I tend to look at it this way: how can I never lose (this/a) customer again? That usually means putting myself in their shoes, actually walking and talking with them, have them experience “the thing” and give feedback. Push them to give gnarly feedback… Because when you solve for that 👆you are one step closer to wowing then. WHICH brings me to… Most UX is centered around “more” when what we need to center around is “closer” If we help clients and customers and users (etc) move closer to what THEY want…then it will be way easier to move closer to what we want (as the #business owner and #leader ) The caveat being: most innovation is stifled when too much emphasis is placed on what the customer wants; because most of the time they don’t actually know what that is or how to communicate it effectively. This is why Steve Jobs famously built in a vacuum. Pure innovation comes from the gaps between dots. While Microsoft and Nokia and Palm and Blackberry were trying to give customers what they wanted…Apple said “forget what they want…let’s give them what they don’t even know they need!” And boom the iPhone was born… (👆all centered around UX) 😎 nostr.fmt.wiz.biz
Love that, thanks for the thoughtful response. I was always so inspired by Steve Jobs and the early days of Apple and also early Pixar growing up, both really inspiring. Great point when you say the customer doesn’t even know what they want, which is why the point was always driven home when I learned that you should analyze what users do as opposed to what they say or what they say they’ll do. It’s such a fascinating line of work to combine research, analysis, psychology, design, storytelling, and empathy all in one discipline. Makes me think I can actually make a difference if I work hard enough 🧐
You are most welcome…and yes you can!