Jack is a hero. Twitter grew by quickly implementing ideas from user feedback which created the multiplier effect. Jack was lucky in a sense that people at that moment in time were eager for a realtime digital town square. He asked, listened and delivered. But then the bureaucrats and woke people captured Twitter.

In contrast, Zuck’s approach with Facebook focused on profit, employing techniques that could manipulate user behavior and emotions for financial gain, without prioritizing user well-being. Despite his success, this strategy is criticized for its ethical implications.