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 The mouse argument is hilarious 🤣. I would argue that mouse-support is crucial for non-tech people 🙈. This feels a bit like pitching VIM + Markdown as a Microsoft Word replacement 😅.

Checky sidenote: I can recommend my FOSS visual website editor Nitropage instead of Wordpress and Hugo 😇. 
 Agreed. There's also #Publii and #BuhoCMS, a local frontend for Hugo.  
 Just saw that you're the developer of Nitropage! I'm interested if it can be easy to install and run locally? 

I mean easy for moderately techsavvy people, people with contribuor or editor role in Wordpress.

Files can then be uploaded via FTP etc.  
 Running it locally (for test purposes) is relatively simple. The system needs an uptodate version of nodejs installed, then to start NP you go into its folder and run "npm run build && npm run start" (or just start, if its already built). 

Hosting it locally is done with the same commands, but comes with the usual self-hosting challenges:
- How do you map the server port (3000) do your public ip?
- How do you add an ssl certificate for https?

The port forwarding setup depends on the local network setup. Some routers make it easy, others do not even allow it.

Personally I like https://caddyserver.com/ to automatically handle the ssl certificate.

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File uploads are currently just done directly over the Page Editor - definitely a process that needs to get better before v1.0 😅. 
 lol not terminal.  markdown in a text editor.

if one uses the basic default stock hugo templates, then it's gonna be easier than WordPress imho.  If they want a custom design, then yeah your solution with Nitro is likely going to be easier for most people.  I wish you a lot of success with it. 
 Out of curiocity, what Hugo theme would you recommend the most? Ananke? Or does it depend widely on the use case?

How do you teach non-tech people (esp. on Windows) the publishing process? Generate locally and upload via Filezilla?

I guess Hugo kinda has the same issues moving people away from Wordpress, as I do with NP 🙈. No matter how good the alternatives, they just stick with Wordpress, because everybody uses it - democrazy works 🫠.

Thank you 🤗. 
 Hugo theme depends on the person's taste, that's art

Filezilla or other FTP clients would work for windows.  

I hear you on getting people off it.  It's a battle for anyone doing freedom tech.  including nostr, monero, messengers, ect.

Keep in mind that the bulk of these WordPress sites don't just suck because it's WP, but the content