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 The vast majority of people are selfish and won't pay for something if they can get it for free. How do you propose we enact this behaviour change? If only a very small proportion of people will ever zap, can this ever be a model that could subsume paywalls/paying before you get the information? 
 Good. Self selects the signal. 
A paywall by a closed protocol means info can censored, that needs to be out.

An open protocol only needs one philanthropist to share that info, and break faith, in game theory terms. 

In other words, part of having an inteligent signal is recognizing it needs to be financially supported, those who support it finacially have inteligent things to say. 
 Not everyone needs to give back or is expected to give back. Patreon and Substack work.  
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