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 @43d7c4ea 
I think the vast majority of large corporations simply don't care what customers think of their brands - because they have high market control and run an artificial scarcity model. 

Airlines and concert promoters are perfect examples.   You pay what they demand or you don't fly/go to the show.  Ever more companies and restricting supply in similar fashion. With so many pubs closing, I'm not surprised some are trying this.

Late stage capitalism is built for #PriceGouging 
 @419623b4 

Well, if dynamic pricing spreads further as the FT expects I suspect we may be about to test that proposition... I think the key thing (as I've already intimated) is that the impact may vary from sector to sector & by consumer group.... 
 @43d7c4ea 
True, time will tell

But airlines learned a dirty secret from the American healthcare system...

In a captive market, you make more profit selling to LESS customers at an ever higher price. 
 @419623b4 

yes, that's a good connection of influence to make... 
 @43d7c4ea @419623b4 

There is though a subtle difference between 'surge pricing' in pubs and dynamic pricing in theatres, airlines, etc...  There is a harder limit on the number of theatre/plane seats that the public can easily perceive, than on the number of drinks a bar can sell.  I think therefore people are more likely to see surge pricing in pubs in terms of profiteering, rather than supply logistics. 
 @64af5594 @419623b4 

Yes, that's a fair contextual point - yield management can be seen as legitimate in a way that surge pricing isn't... 
 @43d7c4ea 
I can't help but view recent inflation as a mix of large companies using it as cover for #PriceGouging and small companies trying to survive. 

But *everyone* must play this game because one of the absolute essentials in every business (eg power) is *still* double the prior cost.

I don't buy "supply chain disruption" as a cause since that was with us since 2020 (even worse). 

IMO the #FossilFuel companies are extorting the world economy ...again
#EnergyIndependenceIsGreen 
 @419623b4 @43d7c4ea 
40% is domestic profits. 46% is import (energy) price hikes.

Small companies aren't surviving.

https://www.imf.org/en/Blogs/Articles/2023/06/26/europes-inflation-outlook-depends-on-how-corporate-profits-absorb-wage-gains