@43d7c4ea 
True, time will tell

But airlines learned a dirty secret from the American healthcare system...

In a captive market, you make more profit selling to LESS customers at an ever higher price. 

 @419623b4 

yes, that's a good connection of influence to make... 

 @43d7c4ea @419623b4 

There is though a subtle difference between 'surge pricing' in pubs and dynamic pricing in theatres, airlines, etc...  There is a harder limit on the number of theatre/plane seats that the public can easily perceive, than on the number of drinks a bar can sell.  I think therefore people are more likely to see surge pricing in pubs in terms of profiteering, rather than supply logistics. 

 @64af5594 @419623b4 

Yes, that's a fair contextual point - yield management can be seen as legitimate in a way that surge pricing isn't...