@c3d7f019 @134318c2 it is so frustrating. When I work with clients as a marketing consultant, I straight up refuse to take any actions based on the rationale that someone else (especially a competitor) is doing it. 

Like we still analyze what competitors are doing and we still bring in other examples… but that’s mostly to get ideas for what might be possible. 

“They are doing it” is never a good enough justification. Actions need to come from knowing what customers want. 

 @78ecc8f6 even setting aside the question of someone else’s strategy being right for them or not, being the same is how you blend in and disappear — not how you stand out. @c3d7f019 @134318c2