Oddbean new post about | logout
 nostr:npub1c0tlqxv5uqjj6fq9hd4n38qrgz0wxxagnzfjwnzsle0zrx0u2kvqldv7hu nostr:npub1zdp33shl69xr0uq3x8n5gsjykq9upycwh6nqm02c3f6x0frrn0dq42vqv8 it is so frustrating. When I work with clients as a marketing consultant, I straight up refuse to take any actions based on the rationale that someone else (especially a competitor) is doing it. 

Like we still analyze what competitors are doing and we still bring in other examples… but that’s mostly to get ideas for what might be possible. 

“They are doing it” is never a good enough justification. Actions need to come from knowing what customers want.