Thanks for the feedback. ⚡️ Let me answer your questions one at a time…

>” I’m looking at the “+1” scores here and there which suggests a plan to calculate retention scores based on data. Relays, stats.nostr.band, something like that?”

Yes. The data used for this flowchart is all easily accessible from apis at nostr.wine and nostr.band. Some other data points (like DM and private group engagement) are not so easy to get, so I’ve done without. 

With all this, I’m trying to determine advocate markers for “is trustworthy” (not a bot or bad actor) and “has meaningful engagement” (is actually assisting in the onboard process for new accounts).

These are elusive metrics at best. The numbers used are not gonna “prove” anything, but they hopefully will be able to “tell a good story”. That’s the best that numbers can do, TBH. So let’s just try to tell the best story we can… 

 >”So far, it the largest inflows of new users have been catalyzed by something external (Jack’s donation, Elon’s ban, etc.) that brings attention to nostr, and then a percentage (no idea how many) end up sticking around.”

This incentive program is not intended to replace, but to support influx from big influencers as well as everyday advocates. We may think that “new accounts” is how nostr wins, but the problem of retention is MORE than simply awareness. 

The data show that new account activity dwindles sharply in the first few weeks. (See post below) Regardless of how or when people hear of nostr, the objective of “social onboarding” metrics and incentives is to increase retention. 

nostr:note1sdqu263xaq95fkdlnejgrgkqnpf2rapte8nfq6v3kzc37jw2npsqv5vr2u 

 >”But none of my friends or coworkers who have created an npub have logged in after their first day or two, go my knowledge. Namely because censorship-resistant, Bitcoin-enabled, freedom tech stuff isn’t a priority for most of them. So it seems like it’s still a self-selecting audience, at least for a social media use case.”

While most people will join Nostr because their friend are here, it’s also true that the more people join, the more diverse will be the social networks on Nostr. Social onboarding, friends inviting friends to nostr, is a way to “naturally” grow this diversity. 

Nostr is a self selecting audience. It should be for as long as possible. But this alone won’t keep growth away. Indeed, the more we preserve this culture of respecting freedom technology, while welcoming real and diverse personalities to join us, the stronger our culture will be as we grow toward the network effect. 

The people will come. How do we keep them interested? 

 >”Incentives for advocates is an interesting question. “Use my ref link” is so often associated with cringeworthy “influencer” content that I’d steer clear, personally, but the flip side is that we know it works sometimes….”

Yes. Incentives for referrals often don’t produce the best results. But, simply bringing new accounts to nostr is not the goal here. Retention is. 

“Social onboarding” attempts to measure the “quality of engagement” that new accounts receive. The closer we can get to quantifying this target, the better our incentive program will be. 

Advocates will not be rewarded for simply sharing a QR code invite link. They are rewarded for making and keeping new friends on nostr. 

Let’s focus on this, and the rest will follow.  

 >”If there were better tools to understand more about where new users come from, that could be valuable, but again, with our philosophically/ideologically freedom- and privacy-conscious user base, I’d bet that a nostr client loaded up with Google analytic tags would be a non starter.”

Thanks for your interest. Nostr’s is free NOT because of walls around its data, but BECAUSE of the lack of them. In fact, nostr data is THE MOST transparent, accessible, trackable, and aggregatable data of any social network. The fact that everybody or anybody can host and transport the data is what keeps it free from being contained or controlled. 

I know most people even in nostr don’t get this, but we will. Algorithms are not our problem. Black boxes and lack of choice is the problem with the search and feed algorithms of big social. Nostr will demonstrate that freedom to choose your search and feed algorithms does more to secure privacy than keeping data locked up in walled gardens.

If and as more people see this, I think a transparent and openly developed metric for tracking user interactions on nostr will be the least of our problems to tackle. 

But I do dream.