>”Incentives for advocates is an interesting question. “Use my ref link” is so often associated with cringeworthy “influencer” content that I’d steer clear, personally, but the flip side is that we know it works sometimes….”

Yes. Incentives for referrals often don’t produce the best results. But, simply bringing new accounts to nostr is not the goal here. Retention is. 

“Social onboarding” attempts to measure the “quality of engagement” that new accounts receive. The closer we can get to quantifying this target, the better our incentive program will be. 

Advocates will not be rewarded for simply sharing a QR code invite link. They are rewarded for making and keeping new friends on nostr. 

Let’s focus on this, and the rest will follow.