I have a similar position: just target businesses and let them know that Bitcoin is a thing, a real tool, besides all the speculation/financial noise. Businesses are happy to optimize costs related to payments gateways; they are also always interested in searching for new niches to promote their offers, and I suppose bitcoiners will be seen as an interesting target in the next bull run.
Motivated business will create bitcoin customers.
In the meantime curious casual people will be triggered and maybe will fall down the rabbit hole. 

 @vrod who should Damus target, and why 

 I am aligned with nurturing and growing the community we have and similar demos in the beginning but also excited to explore other demos this coming year! Word of mouth referrals etc will be important