@dfaff28f That certainly seems related. One could interpret this idea about what makes a business "great" as figuring out what to exploit: https://www.jimcollins.com/concepts/the-hedgehog-concept.html
@8599d6ab I've found that the business literature is very interested in the e-e dilemma, but each paper seems to keep coming back to "it's an intractable problem, so <shrugs>". Seems like an avenue where cog sci could be applied usefully to help resolve. (Thanks for the link, BTW. Will take a close read)
@dfaff28f Yes!