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 No doubt! Attention doesn't last past the first 10 google search results for most people unless their curiosity is piqued. So if someone hears "nostr" on a podcast, tv, in conversation, whatever, and thinks "wtf is nostr?" they should be able to google that & have enough top results to get a grasp on what it is, how it works, and why it's important. The concept being more, rather than convincing people to try something, simply be ready for when they're ready.  
 wait you’re so right queen. i didn’t think of the google search after hearing it out and about. in that case a user friendly and eye catching designed website like that would be perfect. 💗 
 You're right too, clients can/should educate as best they can. The movement to promote decentralization has to be as decentralized as the environment 😂 death by 1000 cuts 🤣🫂 
 truly a complicated task, props to @fiatjaf for trying to do something about it. 
 💯