Nostr leads with decentralization - a term which an average person doesn't understand the meaning of, forget care about.

A new user typically starts off with a blank feed or Trending feed that will most likely contain atleast 2 Bitcoin posts or global feed which is a wildcard. What's the incentive to stay on? 
Most social media are used for passive to moderately active consumption, which is difficult on Nostr 🤷‍♀️