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 I would change this to “For a company operating on a bitcoin standard.” 

In the future I’m not sure you’ll have “bitcoin companies” in the way a few VCs are attempting to seed “bitcoin only companies.” 

The bear market really impacts the solvency of a purely bitcoin focused product offering / operation. 
 Apply to both. Business is business. Companies offer bitcoin services are more sensitive to price so they need to know how to act accordingly.