An optimal strategy for a Bitcoin company is to aggressively accumulate Bitcoin during the bear market, either via private funding or excess cash on the balance sheet. Then, the company should aggressively expand its business when the bull market arrives.
I would change this to “For a company operating on a bitcoin standard.”
In the future I’m not sure you’ll have “bitcoin companies” in the way a few VCs are attempting to seed “bitcoin only companies.”
The bear market really impacts the solvency of a purely bitcoin focused product offering / operation.
Apply to both. Business is business. Companies offer bitcoin services are more sensitive to price so they need to know how to act accordingly.