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 And to add to this, these same designers should absolutely be jizzing in their pants over gossip/outbox protocol because it's that much closer to zero config like they always wanted.  Just add one relay, gossip the rest.  Aw yea. 🦜 
 You could even tell people to follow other people at their own domain, like follow "mike@mikedilger.com" and it would get my NIP-05, find my relays, and gossip away. Works without even NIP-65 relay lists for discovery, no npubs required, no user interaction with relay setup required. Seriously easy 1-step 1-click experience.  The only thing people MUST do is to sign up for at least one relay that serves their stuff. 
 That would be such a great way to invite people to nostr