@59034767 I can see how the term "content" came about to try to be inclusive of a variety of media, but what I absolutely can't abide is the term "consuming content", an implication that, for example, a piece of music is somehow a scarce good, that creative exchange is somehow used up by the normal process of human intercourse. 

 @eb04af6b 

Agreed -- I can understand why the term initially had appeal, and still has utility in design areas

"Consuming content" is the grotesque side-effect of the term leaching out into public discourse, and -- worse -- into the C suite