@59034767 This video may be of interest. A deep dive into "content." https://www.youtube.com/watch?v=hAtbFwzZp6Y&ab_channel=Patrick(H)Willems 

 @59034767 Now *this* is good content 

 @59034767 Discontent? 

 @59034767 GREAT piece and hard agree. Hated it since the 90s too. It's so gross. 

 @59034767 Yes, please. “Content creator” is the worst. That’s what you call someone when you don’t know how to be more specific about what they make. 

 @59034767 Yes, let’s!

https://files.mastodon.social/media_attachments/files/111/152/357/159/381/910/original/d3f3196b2d9bc6d8.jpeg 

 @59034767 I think us lawyers may share a large part of the responsibility for this. I've lost count of the number of times I've used the word content as a catch-all in a current project. 

 @59034767 Great essay. Seems to correlate with Mike Monteiro’s plea: “Don’t let them call you a creative.” https://youtu.be/TCGMSuDJYVY?si=lEELCZvp-C77kOG5 

 @59034767 Yeah, and only a certain kind of ppl use this term... the same ones who say human resources. 

 @59034767 Yes. I've never understood people calling themselves "content creators". 

 @59034767 

I can't stand calling prose "copy" either. Appreciate it comes from the printing process but why overload an already very overloaded word when we already have a precise word. 

 @59034767 I can see how the term "content" came about to try to be inclusive of a variety of media, but what I absolutely can't abide is the term "consuming content", an implication that, for example, a piece of music is somehow a scarce good, that creative exchange is somehow used up by the normal process of human intercourse. 

 @59034767 so, as an alternative... overrated crap? 

 @59034767 
It was longer than a 9 min read coz I had to keep stopping to think. 
Anyway, I added a good few 👏 👏 👏 👏 👏 👏 👏 

 @59034767 The word "content" becoming popular in newspaper management coincided with the demise of the industry. 

 @59034767 

Human product 
Brain juice
Resources  
Extract

Content is people!

"Tread lightly, for you tread on my dreams"

https://files.mastodon.social/media_attachments/files/111/153/529/945/997/896/original/b3b4b699d8815e66.jpeg 

 @59034767 And artists are now called "content creators"...eugh. It sounds so soulless! Artists are not "content factories" and should create because they want to, not create "content" to fuel algorithms. :MOULE_Cry: 

 @59034767 Here’s a couple words I like to use instead of content.

Writing that isn’t an individual perspective or expression is called copy.

Video to fill in is called b-roll or stock footage.

Music that’s for the mundane utility of filling silence is called muzak, elevator music, samples, and even, some movie soundtracks. 

 @59034767 

Back in the 90s when the web was young people started saying that in order to get people to look at web pages, and then come back and look at them again, they must have content. They must have something to say that people would want to read. By "content" they meant that -- something to say -- at a time when many people were putting up websites with no content but lots of jiggling graphics and other stuff to demonstrate their self-defined cleverness, but it was quite clear that they had nothing to say. You're n ot going back to look as yet another "animated" (ie jiggling") graphic thingy. So content was used to mean, well, content, as opposed not no content. It's got rather debased since then, but  it did originally mean something. 

 @59034767 as @a173e980 wisely wrote, they trained us to call it “content” to make us think of the website selling it instead of the person who thought it up and wrote it
 

 @59034767 @64349d79 Data is information.