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 My intuition says that could be right but I don’t know why exactly 😂. Funny how that works. Would you say the same for patents, copyright or TM’s specifically? 
 Basically all form of intellectual property. 
https://mises.org/library/book/against-intellectual-property 
 I think in a similar book Against Intellectual Monopoly (2008) they present the case that it's a customer <-> business dispute rather than a business <-> business dispute. So rather than a business suing for trademark violation, the customer would open a dispute with the business for deception, for making them think they were buying a different product. 
 Exactly, interesting book, haven't heard of it!