It usually comes from the board that nowadays even in a big tech is composed by less than 17% of tech engineers. Usually boards will have HR, Finance, Business Devopment people that came from insurance, manufacturing, or any sort of industries completely unrelated to IT and think that business is business and that tech is like any other operation. These people consume the same content, they subscribe forbes, economist, watch Bloomberg and as such their understanding of any knowledge field is usually shaped by the average non-savvy market analyst commentators that only understand candles, rumors and spreadsheets.
They are not 100% dumb though. The CEOs will navigate the same circles, spread around the same empty buzzwords and will ask us are you in GenAI? When they hear we can transform their business and leverage the next level digital transformation in their move to the cloud journey by seamlessly embedding AI in all things productivity in their operations adding never seen before value with cutting edge LLM delivering competitive advantages, they usually respond im sold, you know what you’re talking about, take my money. Which we do and dump a fraction of it to a business OpenAI API delivering yet another glorified chatGPT to answer what’s the sales forecast for next month.