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 I believe we are probably coming from different viewpoints on the use case for nostr. It has many use cases, including being a place where creators and artists can connect with audiences and directly monetize their work while cutting out middlemen such as advertisers and centralized content platforms. Nostr has other use cases too. Not all of them require a zap/v4v economy. Not every website on the internet needs to make money. But some are intended to do just that, and some uses for nostr are as well. The relays ate important, but they are not the end goal here.  
 I appreciate your lucidity, thank you.

If some creators intend their content to "make money" and they don't, then perhaps their content is not very good, but it is impossible for you to look at a "zap chart" and deduce what exactly is being zapped. 90% of my zaps go to memes that make me lol. I would happily zap devs who write code but to a retard like me, those things are incomprehensible and invisible, occurring in the backround and unseen. 
 Also, if someone wants to use nostr as an ad platform for selling wine for example, then zaps mean nothing as all the winemaker needs to do is direct traffic to his website and offer value for value there in the form of fiat or bitcoin.
I myself just muted a winemaker for over-advertising his product. It got tiresome. 
 BitBurn makes sense and what he says doesn't exclude what you wish to see Nostr turn into. Neitherof your points contradict other points.
The Nostr "brand" is add-free, no banning, no algos pushing addictive crap...
The zaps are a cool feature that needs to be further experimented with.
Instagram, tiktok is full of immoral individuals who gain followers with low iq content and then companies recruit them to shill shit. This can work here too but zaps play no part of it. X pays a share of ad revenue, which is outright impossible here unless ads are allowed, and again zaps play no role in that. Nostr is a whole new animal.