The word “reimagine” is a tactic. It’s grandiose waffle (which is why management consultants love it). A meaningless word. Style over substance. A preference for what sounds good, versus what actually says something.
Something a person with no imagination would say.
I guess we would all need to know the context the word is being used in... If it's about a person, place, thing or idea... Let's apply "reimagine" more to right side of the scale and lesser to the left of the scale (word list order, not political circular continuum order).