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 Profound question,
Searching for truth beyond mainstream narratives leads to transformative personal growth. Stepping outside the overton window and prevailing cultural narratives by adopting Bitcoin. Also questioning and analyzing the prevailing narratives and zeitgeist led to the most profound changes in my worldview and personality I’ve experienced. 
 Sounds true. Stepping outside the confines of the stories being told is a big part of it, but why do some do it and others refuse? 
 I think this answer is maybe to be  found in the difference between truth and comfort..
 Meaning one seeks truth as highest goal and is therefore ready and willing to adapt, another one „just“ strives for a comfortable existence and therefore doesn’t like challenges to his status quo. 
Maybe…?
..your question definitely makes me think about this a bit more 
 I think you are right. We usually think of comfort and convenience as nice to have, but it's actually a need to have: energy conservation. 

From that point of view, it's actually a generally wise move not to think too much, not to question too much, because that takes a lot of energy. 

There's a point where the surplus of convenience tips the balance into a lack of vital information that, if you had it, would have made you make a completely different decision, but because you didn't, you double down. 

Maybe that's what makes a normie: doubling down when the dominant cognitive strategy has failed.