Zaps are like pennies and coins we exchange for value, and in the coming years, 95% of the audience won't care about Zaps or lightning payments. 

Right now, we care because it's new and necessary from a business perspective for fast and secure payments. ( for businesses and Creators ) only 5%

The majority (95% ) only care about value— news, fun, lessons, entertainment, connecting, and solutions to problems.

Five things that will excite the majority of the audience:

1. Simple and interesting UI/UX
2. Easy connection and discussion
3. Smooth loading and consumption
4. Privacy (no data collection)
5. No constant selling

Two main tasks:

1. Design to attract and entertain
2. Create marketing assets to rank fast