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Bluesky already won the search, not in the official app, but in 3rd party apps thanks to their access to the firehose, granted, that is easy when you have a single data store, so we will see as federation is introduced, but regardless, search can't be decentralized, it is always a function of crawling and aggregation, and that itself is very expensive. It can be competitive, but it will always be as centralized as Web Search. 
 That is the reason why Farcaster is good as well, the global feed (at least early on) is front and center of the protocol, they went to extreme length trying to make downloading everything ever posted, as efficient as possible, and thus they got very good global view and search on such view.