Oddbean

Your videos are great and this is a really interesting experiment! For a small budget campaign, since the videos are in english, I would set this language as filter to avoid wasting impressions in low conversion segments. The landing page is a critical point, plebstr.com is good but it is just one app, and not open source (right?); we would need a captivating but simple landing page that could offer both a direct conversion goal (download an app, use a web client) and more generic informations for different kind of users (developers, content creators, business, etc). I cannot think of any resource that can fully meet these requirements; a good prototype might be https://getnostr.xyz. Ideally the landing page should include the video itself and propose an easy way to share it outside the fb/instagram garden.

These are great suggestions! Gonna lock it down to English. I like the getnostr.xyz homepage - I think that's what needed most, a simple, linear page to walk people through learning about it as an open protocol. But I almost want to push people towards one or two options rather than give them a dozen for clients... I get that it is against the "spirit" of NOSTR but from a conversion standpoint having to make a decision on what client to use based on a few little icons is daunting/would turn most off. It'd be cool if there was a page similar to this that ranked clients based on user reviews (I also get that would trend towards consolidation, but maybe a simple explainer that says "your NSEC/NPUB travels with you - you're never forced to use one client" would help with this?)

I agree that in this context we need to offer a strong and simple call to action. Maybe a web client could be an accessible and frictionless option for a first read-only dive in Nostr? I will think more about this. Thanks again for your work!