Have you heard of Prime Trust?
Their CEO, Cory, is a douchebag that I have heard from two friends that separately hold the opinion based on personal interactions.
Did you hear they were suing their former employees over a botched mining deal? They're a lot of hype but don't even hold their own keys. Lots of talk with little walk. Were supposed to be going public in a year or so and then magically laid off a bunch of people. Smells like bad news to me.
It's probably fine if you take self-custody but I'd rather use Coinbase than Swan. And Coinbase is horrible.
I see. Oh yeah no Coinbase over here. I understand your point of view. I actually stopped my direct deposits to Swan a while ago, and I'm seriously thinking about using Strike instead and manage there. They're coming with a bill pay feature directly into the app...