Have you heard of Prime Trust? 
Their CEO, Cory, is a douchebag that I have heard from two friends that separately hold the opinion based on personal interactions. 
Did you hear they were suing their former employees over a botched mining deal? They're a lot of hype but don't even hold their own keys. Lots of talk with little walk. Were supposed to be going public in a year or so and then magically laid off a bunch of people. Smells like bad news to me.

It's probably fine if you take self-custody but I'd rather use Coinbase than Swan. And Coinbase is horrible.