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 The protocol, the software, the "thing" is never the product. It's the experience the thing gives you  
 That's what marketing campaigns are for. They help you understand how the mechanical product gives rise to the higher emotional product.

Why do we Nostr?

Because it is better to ask for forgiveness, than permission. 
 Nostr gives us digital agency. It allows us to act and react at the time and place of our own choosing.