"But “competing against everyone” is a losing strategy."

Who says that? New times require new dimensions in competition. There are a lot of devs here, we're all here. It's just a matter of structuring and incentives.

And I think we _have_ a tech problem. No product is fully developed and everyone knows things are buggy. Even with good marketing, we would have a lot of disappointments after onboarding. For example, how do you explain to the masses in a non-technical way that you can't change/delete things? The lack of such a basic function alone will cause a rethink in online behavior and will also cause some regrets. 

 Competing against everyone is the same as the million failed startups claiming “everyone is their user”.

Peak midwit approach 

 I wasn't talking on a startup/company level here. But thanks for the quick judgment. 

 Same energy.
Easy judgement to make.

“Oh we have devs”

Who cares. That doesn’t magically lead to success. Never has, never will.