In the forthcoming #election, we can expect a presidential campaign from the #Tories focussing on #RishiSunak who polls better than his party... while Labour may well run a 'values' campaign as #KeirStarmer polls worse than his party.

The campaigns will be speaking different (political) languages;

a desire by the Tories to avoid their record while Labour will do nothing but focus on it.

It will be bad-tempered (of course) amidst claims Labour is backwards looking & Sunak remains 'the future'! 

 @43d7c4ea Tend to agree with that. Starmer will hammer his working class roots. Sunak will throw red meat to the bigots, or Braverman will on his behest rather.
The Tories got too greedy and have done too much damage to their party for Labour not to win at this point though