In the forthcoming #election, we can expect a presidential campaign from the #Tories focussing on #RishiSunak who polls better than his party... while Labour may well run a 'values' campaign as #KeirStarmer polls worse than his party.

The campaigns will be speaking different (political) languages;

a desire by the Tories to avoid their record while Labour will do nothing but focus on it.

It will be bad-tempered (of course) amidst claims Labour is backwards looking & Sunak remains 'the future'!