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 Zaps are cool, the problem is getting people to stick around long enough to see how cool they are, well, that and not everyone is a content creator. A lot of people just like to lurk and scroll. 
 Zaps seem even cooler if you get them every day for a few days. You might even feel guilty for not zapping good content when you see it 
 Masses use social media to learn and interact, they don't care much about earning.

Zaps and earning features of #nostr can attract creators but not sure about the masses.

We need different USPs to attract the masses. 
 But you're forgetting that where creators go, their followers go, and consumers go to consume said content. 
 I agree but every creator has a category.

Out of 100 followers, 2-3 love him, 9-10 buy what he says, 90 followers just like him.

If the creator tries to onboard his followers conversion rate will be less than 25% 

It's a top-down approach.

We need a bottom-up strategy.

The creator selects a platform to create where the audience is.

Dancer go on Tiktok.
Vloggers go on YouTube.
Influences go on Instagram.

Example.

Bitcoiners use Nostr, so Bitcoin content creators join Nostr. 
 25% seems huge. Hell, I'd be ecstatic for those Numbers.