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 Masses use social media to learn and interact, they don't care much about earning.

Zaps and earning features of #nostr can attract creators but not sure about the masses.

We need different USPs to attract the masses. 
 But you're forgetting that where creators go, their followers go, and consumers go to consume said content. 
 I agree but every creator has a category.

Out of 100 followers, 2-3 love him, 9-10 buy what he says, 90 followers just like him.

If the creator tries to onboard his followers conversion rate will be less than 25% 

It's a top-down approach.

We need a bottom-up strategy.

The creator selects a platform to create where the audience is.

Dancer go on Tiktok.
Vloggers go on YouTube.
Influences go on Instagram.

Example.

Bitcoiners use Nostr, so Bitcoin content creators join Nostr. 
 25% seems huge. Hell, I'd be ecstatic for those Numbers.