Depends. It's more risky than buying bitcoin, but it's better if you're bullish. MSTR is also a company, so some people might prefer it over bitcoin. I'm not sure exactly what they do, I think they sell servers or something. And I'm not sure how profitable they are, but I haven't heard anything bad about the company. Personally, I find leveraged ETFs to be too risky, but MSTR isn't exactly a leveraged ETF. It's safer than a leveraged ETF because it is an actual company. 

 I’m bullish but don’t have a ton of extra capital lying around to make additional moves. The extra money I have goes into Bitcoin. ETFs and MSTR just seem like paper Bitcoin to me. The difference is there’s a Bitcoiner behind MicroStrategy who’s done a lot for the Bitcoin space which inclines me to believe in MSTR. 

 I'm quite bearish, but MSTR is good if you're bullish. You're right, MSTR is essentially paper bitcoin, but it is also much better than a bitcoin ETF. Most people should just buy bitcoin, unless they are extremely bullish. 

 Thanks for the insight! 

 He's only a "Bitcoiner" insofar as he uses Bitcoin as a tool to accumulate USD. 

 To buy more Bitcoin though. He’s arguably the most bullish Bitcoiner there is.