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But why spend money on ads, when their mere existence on X is sufficient to garner all the antisemitism they desire? 
 @6b43cb18
When ADL is seen advertising on twitter, this serves to normalize and legitimize musk's right-wing extremism.  As long as musk wants to keep pretending he's serious about keeping twitter/x relevant, then musk needs this sort of legitimization.  ADL will support musk as long as he doesn't cross some line and go full-nazi.  I'm sure ADL would prefer that musk not go full nazi, in large part because this would tarnish and delegitimize musk's brand of right-wing extremism, a brand that ADL wants to support.  This is always a difficult balancing act for the ADL because of course full-nazi is the inevitable logical conclusion of right-wing extremism.  As long as twitter is in any way relevant to journalism and to the public discourse, which it still is, then ADL and anyone else with a political agenda needs to advertise on twitter because ingratiating themselves to musk gives them input into who gets censored by musk.  ADL can easily tolerate some (but not endless) amounts of antisemitism on twitter in exchange for having some ability to influence the censorship of pro-Palestinian advocacy.  At the end of the day, musk might be too far-right for even the ADL, we'll have to wait and see.

https://youtu.be/vYbEVmStFDQ