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 @6b43cb18 
The ADL is a surrogate of the Israeli state.  While musk's twitter certainly makes the world less safe for Jewish people, from the perspective of the right-wing extremist Israeli state, this is a tolerable cost in exchange for the benefit provided by twitter, both directly and indirectly, of helping to support the genocide and destruction of the Palestinian state.  If anything, the increase in anti-Jewish propaganda and hate crimes that inevitably arises from Twitter's hate campaign will provide valuable fodder with which to generate sympathy and funding for the ADL and for the Israeli state.  I'm not saying that ADL or musk are gonna directly organize a false-flag bombing of a synagogue, I'm just saying their respective interests and right-wing extremist politics have a lot in common. 
 @9d8c7876 

But why spend money on ads, when their mere existence on X is sufficient to garner all the antisemitism they desire? 
 @6b43cb18
When ADL is seen advertising on twitter, this serves to normalize and legitimize musk's right-wing extremism.  As long as musk wants to keep pretending he's serious about keeping twitter/x relevant, then musk needs this sort of legitimization.  ADL will support musk as long as he doesn't cross some line and go full-nazi.  I'm sure ADL would prefer that musk not go full nazi, in large part because this would tarnish and delegitimize musk's brand of right-wing extremism, a brand that ADL wants to support.  This is always a difficult balancing act for the ADL because of course full-nazi is the inevitable logical conclusion of right-wing extremism.  As long as twitter is in any way relevant to journalism and to the public discourse, which it still is, then ADL and anyone else with a political agenda needs to advertise on twitter because ingratiating themselves to musk gives them input into who gets censored by musk.  ADL can easily tolerate some (but not endless) amounts of antisemitism on twitter in exchange for having some ability to influence the censorship of pro-Palestinian advocacy.  At the end of the day, musk might be too far-right for even the ADL, we'll have to wait and see.

https://youtu.be/vYbEVmStFDQ